BARD Communications — Design that moves markets

Selected Work 精選作品 01 — Portfolio

ANZ Bank — smart PDFs, digital forms & banking collateral

ANZ BankFinance · Smart PDF · Forms

Navigable smart PDFs, digital forms and document workflows for a major regional bank.

Focal PrintPrint · Production · Finishing

Production-ready artwork, paper and finishing, managed end to end across every run.

Tech Data · TD SYNNEX — channel campaign & EDM collage

Tech Data · TD SYNNEXB2B Tech · Campaign · EDM

Channel campaign visuals and a responsive EDM system — vendor to reseller to customer.

TXOne Networks — cybersecurity brochure & collateral

TXOne NetworksCybersecurity · Enterprise

Technical content design that makes a complex OT-security proposition legible.

Other Selected Works 其他作品 12 Projects

10x Banking — Thai-market brochure localisation

10x BankingFinance

Event brochure translation, artwork adaptation and localisation for the Thai market.

Fairy Fly StudioAerial Yoga

Brand identity and studio collateral for an aerial yoga practice.

Frontier TourTravel

Logo, business card and tour-brochure collateral for a travel agency.

HBOEntertainment

Licensed merchandise design and production for an entertainment property.

HuaweiTechnology

Technology marketing collateral and campaign support across an enterprise product portfolio.

Il FioreF&B

A refined brand identity and menu system for a restaurant.

Innovix Distribution — channel & product marketing

Innovix DistributionTechnology

Channel and distribution communications for a regional technology distributor.

INSEAD — yearbook design & print production

INSEADEducation

Yearbook design through to print production for a leading business school.

LKY School of Public Policy — editorial & event collateral

LKY School of Public PolicyInstitutional

Institutional and event communications for a leading public-policy school.

R8 Lounge BarF&B

Social media marketing, content and advertising for a contemporary lounge and bar.

RHB Securities — financial report & collateral design

RHB SecuritiesFinance

Financial communications and investor collateral for a securities house.

STAR 美式炸鷄 — Taiwan fried-chicken franchise poster

STAR 美式炸鷄F&B

Store-opening poster and promotional artwork for a fast-growing Taiwan fried-chicken franchise.

大利來記 — Macau restaurant franchise menu & collateral

大利來記F&B

Menu and collateral design for 大利來記, the famous Macau restaurant franchise.

Tech Data × MicrosoftTechnology

A marketing video taken from concept and creative direction through animation and voiceover.

Tech Data × NetApp — interactive digital playbook

Tech Data × NetAppTechnology

An interactive digital playbook built to drive a reseller-partner incentive programme.

The Yellow SubF&B

Interactive landing website for an F&B restaurant in Cambodia.

The Studio 關於 BARD 02 — Studio

A visual communications agency for brands that mean business — turning strategy into work that gets seen, trusted and remembered.

From identity and campaign through to digital media and live interactive presentations, BARD partners with B2B, technology and finance teams across connected markets throughout Asia — from Singapore and Taiwan to China, Japan, Hong Kong, India and across Southeast Asia.

Singapore Headquarters

The studio — strategy, design and production for regional and global brands.

Asia Pacific Reach

Brand and campaign programmes delivered across the wider APAC region.

Production Network Partners

Trusted print & production partners, integrated into every programme from first proof to final delivery.

20+Years Practising

10+Markets Across Asia

1000+Projects Delivered

5Core Disciplines

Capabilities 服務項目 03 — Services

01 Branding & Advertising Design Identity systems, art direction and advertising that give a brand its market voice.

02 Digital Media & Smart PDF Navigable smart PDFs, digital reports and media built to read beautifully on screen.

03 Event & Campaign Visuals Key visuals, environmental graphics and campaign systems that scale across touchpoints.

04 Print & Production Printing, packaging and large-format — real production, managed end to end.

05 Interactive Presentations Live and self-running interactive narratives for pitches, launches and stages.

How We Work 工作流程 04 — Process

01Understand BriefWe listen first — to the business, the market and the ambition behind the work.

02Define MessageA sharp, single-minded message the whole programme can build around.

03Develop Visual DirectionWe explore distinct directions, then commit to one with conviction.

04Produce AssetsDesign, build and production — across print, digital and interactive.

05Final DeliveryPolished, packaged and ready to perform in market.

New Capability AI 與電子報 05 — AI + EDM

An AI-accelerated studio, paired with EDM campaigns built to be opened, read and remembered.

We've folded AI into how we work — not over it — to explore further and move faster, then deploy it through email and smart-document campaigns engineered to reach the inbox and hold attention.

AI-Assisted Creative In the workflow

Generative tools for faster exploration and more variations — directed by a designer's eye, so only the work that's right ever ships.

EDM & Email Campaigns Built to land

Responsive HTML emails and newsletter systems, designed, built and tested to render cleanly from boardroom Outlook to mobile.

Smart PDF & Automation At scale

Trackable, navigable documents and templated sends that let lean teams run considered campaigns at volume.

Print & Production Real touchpoints

Beyond the screen, we make the real thing — printing, packaging and large-format, produced and managed end to end. The tactile craft a pure-AI workflow can't deliver.

Our Partners 合作夥伴 06 — Partners

The studio doesn't stop at the screen — trusted specialists who make it real.

Every BARD programme is backed by a small circle of long-standing production and language partners — held to the same standard as the studio, so the work lands exactly as intended in every market.

Print & Production Focal Print N Pack

Our print partner Focal Print N Pack handles large-format, vehicle livery and offset — including on-site installation and delivery, managed end to end.

Professional Translation WhizWordz International

WhizWordz International Pte Ltd — a professional translation agency of industry-trained linguists, never machine output — localises our work accurately for clients across the region.

The People 創意主理人 07 — Creative Lead

Founder & Creative Director 創辦人暨創意總監

Ray Koh

“Good design isn't decoration — it's the clearest version of the argument.”

Twenty years turning business strategy into work that gets seen. Ray leads every BARD engagement personally — from the first conversation to the final proof — keeping the thinking sharp and the craft uncompromising across Singapore, Taipei and Greater China.

Email Ray ↗

Get In Touch 聯絡我們 08 — Contact

Let's make something that moves.

Start a Project
ray@bard.com.sg

Start a Project

Bard Communications Pte Ltd (Singapore 新加坡)

1 Phillip Street, #08-00 Royal One Phillip, Singapore 048692

T +65 6221 7131 / +65 9228 4304

For enquiries, email ray@bard.com.sg

釩特創意工作室 (Taiwan 台灣)

台灣桃園市中壢區執信一街173-2號2樓 (320)

T +886 9657 17191 / +65 9228 4304

如有查詢，請發電郵至 ray@bard.com.sg

Design that moves markets.